CASE SOLUTION FOR GOOGLE INC.

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Complete Case details are given below :

Case Name :    Google Inc.
Authors :         Benjamin Edelman, Thomas R. Eisenmann
Discipline :      Strategy
Case Length :  21 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)

Description for case is given below :
This case describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch into new arenas; for example, build Google into a portal like Yahoo! or MSN; extend Google's role in e-commerce beyond search, to encompass a more active role as an intermediary (like eBay) facilitating transactions; or challenge Microsoft's position on the PC desktop by developing software to compete with Office and Windows.

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