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Complete Case details are given below :
Case Name : Barilla SpA (A)
Authors : Janice H. Hammond
Discipline : Operations Management
Case Length : 21 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing a continuous replenishment program, under which the responsibility for determining shipment quantities to the distributors would shift from the distributors to Barilla. Describes support and resistance within Barilla's different functional areas and within the distributors Barilla approached with the proposal.
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