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Complete Case details are given below :
Case Name : Air Miles
Authors : John A. Quelch, Michele Calpin
Discipline : Marketing
Case Length : 32 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets should use the same strategy, and whether grocery retailers or grocery manufacturers should be used as sponsors.
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