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Complete Case details are given below :
Case Name : Alessi: Evolution of an Italian Design Factory (B)
Authors : Youngme Moon
Discipline : Marketing
Case Length : 06 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
To maximize their effectiveness, color cases should be printed in color. Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where design ambitions need to be balanced with business considerations. Includes color exhibits.
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