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Complete Case details are given below :
Case Name : Alloy Rods Corp.
Authors : Frank V. Cespedes, Ellen R. Hattemer
Discipline : Marketing
Case Length : 23 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most profitable market segment. Management must frame a response, and a prime focus of the battle will be among distributors. Provides an excellent vehicle for comparing very different channel strategy and channel management philosophies, and also confronts students with the necessity of developing implementable marketing programs within the context of a financially-constrained organization.
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