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Complete Case details are given below :
Case Name : ATH MicroTechnologies: Making the Numbers
Authors : Robert L. Simons
Discipline : General Management
Case Length : 14 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) relocation process, and 5) takeover by new management. At each stage, students must confront tensions in balancing profit, growth and control. Difficulties encountered in the business are due to management's attempts to design and use formal control systems to achieve profit and performance goals.
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