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Complete Case details are given below :
Case Name : BoldFlash: Cross-Functional Challenges in the Mobile Division
Authors : Michael Beer, Rachel Shelton
Discipline : Organizational Behavior
Case Length : 10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Roger Cahill has spent less than a year as head of the Mobile Division of BoldFlash, a flash memory component maker. On the corporate level, BoldFlash has adapted to an evolving and difficult marketplace, but the Mobile Division is struggling. The four groups within the unit refuse to work together, and the unit recently failed to capitalize on an important new product opportunity. To address the problems, Cahill has made a number of organizational and personnel changes since taking the helm. Facing low morale and eroding margins, Cahill is under pressure to meet his next challenge-reforming the product development process in an effort to save the Division.
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