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Complete Case details are given below :
Case Name : Co-operative Bank
Authors : Robert S. Kaplan, Srikant M. Datar
Discipline : Accounting
Case Length : 17 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A British bank with strong roots in the cooperative movement encounters declining profitability in an increasingly competitive and deregulated financial services industry. It attempts to grow by broadening its customer base and increasing the range of products and services offered. It turns to activity-based costing as part of its reengineering effort to learn more about the process and product costs and customer profitability, and contemplates what actions to take based on this new information.
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