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Complete Case details are given below :
Case Name : Ducati
Authors : Giovanni Gavetti
Discipline : Strategy
Case Length : 25 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that Ducati could not grow indefinitely in its current niche. One alternative was to attack Harley Davidson's niche with a Ducati interpretation of a cruiser.
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