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Complete Case details are given below :
Case Name : Ganeden Biotech, Inc.
Authors : Robert C. Pozen, Dale Winger, Matthew Ahlers
Discipline : General Management
Case Length : 29 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
To maximize their effectiveness, color cases should be printed in color. The CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer term business interests.
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