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Complete Case details are given below :
Case Name : Global Wine War 2009: New World versus Old
Authors : Christopher A. Bartlett
Discipline : General Management
Case Length : 23 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high priced market segments. The case allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing consumer tastes and market structures.
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