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Complete Case details are given below :
Case Name : Johnson-Grace: March 1994
Authors : Amar V. Bhide, Michael A. Santoro
Discipline : Entrepreneurship
Case Length : 07 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Johnson-Grace is a cash-strapped start-up company negotiating a licensing agreement with America OnLine (AOL), a leading provider of on-line services in the United States. The Johnson-Grace technology would enable AOL to transmit visual images to its customers more quickly than existing technology. In addition to price, Johnson-Grace must consider whether to give AOL exclusivity and whether to encourage AOL to make an equity investment in their company.
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