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Complete Case details are given below :
Case Name : Lifefont: The Case for RetailDriver
Authors : F. Asis Martinez-Jerez, Karim Fakhry
Discipline : General Management
Case Length : 24 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets.
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