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Complete Case details are given below :
Case Name : MEM Co., Inc.: English Leather
Authors : Frank V. Cespedes, Laura Goode
Discipline : Marketing
Case Length : 27 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions concerning English Leather, the firm's major product line. The case provides data concerning consumer behavior and attitudes in the product category, as well as information concerning how changes in competition and distribution channels affect the brand.
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