Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. We do assist you in solving case for "METABICAL: PRICING, PACKAGING, AND DEMAND FORECASTING FOR A NEW WEIGHT-LOSS DRUG"
Complete Case details are given below :
Case Name : Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Authors : John A. Quelch, Heather Beckham
Discipline : Marketing
Case Length : 08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must select the optimal packaging size for the drug which typically requires a 12-week course of treatment. Next, she must determine the appropriate pricing. Since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast. To establish the initial demand forecast, Printup considers three approaches based on different assumptions. Her final recommendations must consider long term profitability and meet the company's desired return on investment.The case includes a quantitative assignment for students.
Click Here to place your order
OR
Place your order at casestudieshelp (AT)gmail(dot)com if you want to solve above case.
Cordially,
Case Studies Help
