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Complete Case details are given below :
Case Name : Neiman Marcus (A)
Authors : V. Kasturi Rangan, Marie Bell
Discipline : Marketing
Case Length : 27 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management of Neiman Marcus, a highly successful luxury goods retailer, is considering ways to grow the business and continue to return in excess of 15% on capital. Among the options on the table is a jewelry store concept called The Galleries.
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