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Complete Case details are given below :
Case Name : NWA, Inc. - Northwest Airlines Revenue Management
Authors : Jonathan Tiemann
Discipline : Finance
Case Length : 16 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect of deregulation on the economics of the airline industry, and weigh the importance of aggressive asset management. They must then evaluate price discrimination as a means for airlines to maximize the profit contribution from the fixed inventory of seats on each flight. A secondary issue for the case (though it is crucial for airlines) is the importance of the proposed technology to Northwest's competitive position in the industry.
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