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Complete Case details are given below :
Case Name : Optical Distortion, Inc. (A)
Authors : Darrel G. Clarke, Randall E. Wise
Discipline : Marketing
Case Length : 11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program. Software for this case is available (9-588-539).
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