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Complete Case details are given below :
Case Name : Packaged Products Co.: Handy-Pak Introduction
Authors : Frank V. Cespedes, Laura Goode
Discipline : Marketing
Case Length : 20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support for the products across the various distribution and trade channels required for targeted sales goals.
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