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Complete Case details are given below :
Case Name : Pepsi-Lipton Brisk
Authors : Thales S. Teixeira, Alison Caverly
Discipline : General Management
Case Length : 23 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.
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