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Complete Case details are given below :
Case Name : Pitch Yourself!
Authors : Thomas Steenburgh, Michael I. Norton
Discipline : Marketing
Case Length : 02 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Helps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.
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