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Complete Case details are given below :
Case Name : Wright Line, Inc. (B)
Authors : E. Raymond Corey, Constance M. Kinnear
Discipline : Marketing
Case Length : 05 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After working unsuccessfully for three years with the new sales and distribution channels organization, Wright Line's managers assess their experience and restructure their marketing organization.
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