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Complete Case details are given below :
Case Name : Campbell Soup Co.: A Leader in Continuous Replenishment Innovations
Authors : James L. McKenney, Theodore H. Clark
Discipline : Information Technology
Case Length : 21 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and inventory levels. Campbell's introduced continuous product replenishment (CPR) under which they would manage inventory for their customers, enabled by electronic data interchange to link supply to actual demand. Implementing this channel shift required a restructuring of relationships with its customers and a radical restructuring of its promotional policies.
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