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Complete Case details are given below :
Case Name : CMGI: Organizational and Market Innovation
Authors : Josh Lerner
Discipline : Finance
Case Length : 23 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries.
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