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Complete Case details are given below :
Case Name : Cybersmith
Authors : John J. Sviokla, Thomas A. Gerace
Discipline : Information Technology
Case Length : 20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as much more than coffee and computers. They look at their concept as selling experiences. The coffee and the books are just to add to the core experience. This case describes, in detail, the operations of the flagship store, located in Harvard Square, in Cambridge, MA. Management needs to make a decision about where to locate the next store. This seemingly innocent question invites an entire host of interesting challenges, such as: What is the core product/service? Who is the customer? What will build loyalty to the store? What type of on-line presence should they have? Will the economic model be sustainable? What joint venture partners are best? Rich in data on customers and buying behavior as well as potential joint venture partners. The store employs leading edge technologies including virtual reality.
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