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Complete Case details are given below :
Case Name : H.E. Butt Grocery Co.: A Leader in ECR Implementation (A) (Abridged)
Authors : Robert D. Austin, F. Warren McFarlan
Discipline : Information Technology
Case Length : 13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co.
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