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Complete Case details are given below :
Case Name : Procter & Gamble: Improving Consumer Value Through Process Redesign
Authors : James L. McKenney, Theodore H. Clark
Discipline : Information Technology
Case Length : 20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The evolution of Procter & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut at a new system, and finally, the development of the existing mix of integrated IT systems linking the value chain from factory to shelf.
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