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Complete Case details are given below :
Case Name : Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel
Authors : Dennis Campbell, F. Asis Martinez-Jerez, Marc J. Epstein, Joshua Bellin
Discipline : Information Technology
Case Length : 20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.
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