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Complete Case details are given below :
Case Name : ToyWorld, Inc.: Information Technology Planning
Authors : Lynda M. Applegate
Discipline : Information Technology
Case Length : 16 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain analysis and use of proprietary AT&T methodology. While two could be implemented by ToyWorld action alone, two would require external cooperation, and one represented an entirely new (but related) line of business.
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