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Complete Case details are given below :
Case Name : Leerink Swann & Co.: Creating Competitive Advantage
Authors : Boris Groysberg, Andrew N. McLean
Discipline : Organizational Behavior
Case Length : 34 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the spring of 2005, CEO Jeff Leerink has called a meeting of the executive committee to formulate Leerink Swann's growth strategy over the next five years so that it accomplishes three goals: expand into a new business, reinforce the firm's legacy businesses, and maximize the synergies between different parts of the firm. Covers the history of the boutique investment bank, including the nature and source of its personnel and culture, the development of its competitive strategy, the leadership style of its founder, and the development of each department, product, and function.
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