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Complete Case details are given below :
Case Name : Publicis Groupe (A): Leading Creative Acquisitions
Authors : Rosabeth Moss Kanter, Ryan Leo Raffaelli
Discipline : Organizational Behavior
Case Length : 24 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships.
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