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Complete Case details are given below :
Case Name : Aldi: The Dark Horse Discounter
Authors : Eric J. Van Den Steen, David Lane
Discipline : Strategy
Case Length : 17 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2013, Aldi - the world's 8th largest retailer - planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with Walmart in the US, Walmart's home market?
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