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Complete Case details are given below :
Case Name : Alibaba Group
Authors : Julie M. Wulf
Discipline : Strategy
Case Length : 21 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group's subsidiaries. Students are also asked to address Alibaba Group's strategy, the role of its corporate center and how to incentivize subsidiary executives.
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