Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. We do assist you in solving case for "COLA WARS CONTINUE: COKE AND PEPSI IN 2010"
Complete Case details are given below :
Case Name : Cola Wars Continue: Coke and Pepsi in 2010
Authors : David B. Yoffie, Renee Kim
Discipline : Strategy
Case Length : 22 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to the mid-1990s, both Coke and Pepsi had achieved average annual growth of around 10%, as both U.S. and worldwide CSD consumption consistently rose. However, starting in the late 1990s, U.S. CSD consumption started to decline and new non-sparkling beverages become popular, threatening to alter the companies' brand, bottling, and pricing strategies. The case considers what has to be done for Coke and Pepsi to ensure sustainable growth and profitability.
Click Here to place your order
OR
Place your order at casestudieshelp (AT)gmail(dot)com if you want to solve above case.
Cordially,
Case Studies Help
