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Complete Case details are given below :
Case Name : Curled Metal Inc.--Engineered Products Division
Authors : Benson P. Shapiro, Frank V. Cespedes
Discipline : Strategy
Case Length : 14 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Curled Metal Incorporated has declining sales, but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, aligning price with business strategy, and the implications of a price on development and execution of integrated strategic options.
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