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Complete Case details are given below :
Case Name : eBay, Inc. and Amazon.com (B)
Authors : Ramon Casadesus-Masanell, Anant Thaker
Discipline : Strategy
Case Length : 05 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A decade after BusinessWeek declared the competitive battle between eBay, Inc., and Amazon.com "a defining moment for e-commerce," Amazon established itself as the leader. eBay must decide what strategy to use in order to regain the upper hand: maintain its current platform business model or make a radical change by transforming itself into a services provider.
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