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Complete Case details are given below :
Case Name : Ebro Puleva
Authors : David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua, Mary Shelman
Discipline : Strategy
Case Length : 31 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed now that the firm's sugar business has been sold. A specific question is whether the firm should sell its dairy business, which is limited to Spain. The case discusses the firm's branding strategy, approach to integration, and organizational structure used to manage a global business. The case also describes several changes in consumer behavior and the retail food market brought on by the global financial crisis.
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