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Complete Case details are given below :
Case Name : Gazelle in 2012
Authors : Andrei Hagiu, James Weber
Discipline : Strategy
Case Length : 19 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Gazelle has pioneered a reCommerce intermediation model: it buys used electronics from consumers and resells them on eBay or to wholesalers. Going forward, its two main strategic challenges are: 1) deciding how much to rely on partnerships with large retailers for growth; 2) deciding whether to continue as a "merchant," i.e., buying and reselling goods (and thereby taking inventory risk), or to transform itself into a "two-sided platform" connecting sellers and buyers without taking inventory risk.
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