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Complete Case details are given below :
Case Name : Google Inc. in 2014 (Abridged)
Authors : Benjamin Edelman, Thomas R. Eisenmann
Discipline : Strategy
Case Length : 15 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next.
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