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Complete Case details are given below :
Case Name : The Guardian: Transition to the Online World
Authors : David J. Collis, Peter W. Olson, Mary Furey
Discipline : Strategy
Case Length : 27 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Guardian had been an early innovator in online newspapers and had not only become the leading U.K. newspaper web site, but was making strides with audiences outside of the U.K. However, The Guardian had been losing money since 2000, and, in spite of the relative success of the website, online revenue remained less than 20% of the newspaper's total revenue. What changes would The Guardian have to make to sustain its mission of being "the world's leading liberal voice in perpetuity?"
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