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Complete Case details are given below :
Case Name : HTC Corp. in 2009
Authors : David B. Yoffie, Renee Kim
Discipline : Strategy
Case Length : 24 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for other companies. Yet Chou faced several decisions in order to move his company forward. Competition for high-end, sophisticated mobile devices was intensifying as HTC faced big name players such as Nokia, Apple, and Samsung Electronics. Many companies were offering their own application stores. What did HTC have to do to become a more powerful global brand? Where should HTC participate in the value chain in one of the most exciting, innovative product categories in the technology world?
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