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Complete Case details are given below :
Case Name : Marketing Marijuana in Colorado
Authors : John A. Quelch, David Lane
Discipline : Marketing
Case Length : 38 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case permits an assessment of marijuana regulatory initiatives, at both the state and federal levels, and invites an appraisal of the current and prospective evolution of the marijuana market, in Colorado and nationally.
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