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Complete Case details are given below :
Case Name : mixi (A)
Authors : Mikolaj Jan Piskorski, Masaru Nomura, Kanako Miyoshi
Discipline : Strategy
Case Length : 19 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Kasahara, the founder and CEO of mixi, the most successful Japanese on-line social network, is deciding between two strategic options: (i) B2C or (ii) C2C, to leverage the power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between mixi's members through on-line flea markets or auctions and charge the members for successful transactions. In choosing between the two options he has to consider other upstart networks, particularly in the field of mobile social networking.
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