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Complete Case details are given below :
Case Name : Monocle
Authors : Eugene Soltes, Sara Hess
Discipline : Strategy
Case Length : 14 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brule to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Monocle and how the publication has developed its unique relationship with readers and advertisers.
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