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Complete Case details are given below :
Case Name : Nestle SA: Nutrition, Health and Wellness Strategy
Authors : Rebecca Henderson, Ryan Johnson
Discipline : Strategy
Case Length : 10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestlé built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.
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