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Complete Case details are given below :
Case Name : The Rise and Fall of Nokia
Authors : Juan Alcacer, Tarun Khanna, Christine Snively
Discipline : Strategy
Case Length : 33 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?
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