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Complete Case details are given below :
Case Name : Social Strategy at Nike
Authors : Mikolaj Jan Piskorski, Ryan Johnson
Discipline : Strategy
Case Length : 22 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy that linked product with experience. Soon the company will discover if this strategic jump will be reflected on the bottom line.
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