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Complete Case details are given below :
Case Name : Suntech Power
Authors : Richard H.K. Vietor
Discipline : Strategy
Case Length : 25 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe - especially Germany and Spain. But with its new "pluto" technology, and with new governmental subsidies in China, Japan and the USA, Suntech is shifting its focus - first to the USA, and then to China and Japan. And it has recently moved down-stream in the USA, into systems integration and independent power. The case reviews the structure of competition in solar power, and evaluates Suntech's new strategy.
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