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Complete Case details are given below :
Case Name : Twitter
Authors : Mikolaj Jan Piskorski, David Chen, Bill Heil
Discipline : Strategy
Case Length : 35 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with information during a natural disaster. Even though almost 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to examine potential monetization strategies for Twitter.
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