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Complete Case details are given below :
Case Name : Cummins, Inc.: Building a Home Community for a Global Company
Authors : Joseph L. Bower, Michael Norris
Discipline : Operations Management
Case Length : 22 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour, Indiana; Daventry, England; and Pune, India. The Community Education Coalition (CEC) in Columbus has had success in improving the city's schools to make the area more competitive in attracting and retaining highly educated employees to this small Midwestern city. The CEC is planning an expansion into Seymour with Cummins' help. Will the CEC be able to improve the school system in Seymour enough to make it a viable choice for the new high horsepower engine line? The case highlights the role of Cummins' long-term effort at community development as a key element of its corporate strategy.
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